![]() ![]() Substantial Growth and Industry Tailwinds The value that Unity provides to their customers is substantial and can be seen below, in their strong revenue growth rates and net-expansion rate. ![]() ![]() In exchange for this product, Unity earns a recurring SaaS fee and typically a portion of the revenue generated by the game (Sales and Advertisements). Outsourcing the game engine development allows the studios to keep a lid on production costs, making it easier for games to become profitable, and significantly reduce the financial risk in producing a new game. Can you imagine a world where Photoshop artists had to also code their own version of Photoshop before they could create art? Some companies continue to pursue this route but over the past decade many studios have chosen to outsource developing the game engine to companies like Unity and Unreal Engine. In the past, if you wanted to create a video game you also had to learn to code and build the video game engine from the ground up. Games like Grand Theft Auto have earned billions but failures like Cyberpunk 2077 show just how risky this business can be. Gabe Newell estimates that 90% of games lose money. Many video-game productions end up being money losers and pose a significant risk to the companies producing them. That said, the video game model is superior in a couple aspects notably they have more ways to monetize their products (E-Sports, Game Extensions, Micro-Transaction Purchases) and could potentially see a longer period of cash flow generation (Fortnite and World of Warcraft).ĭespite the superior business model, it is still a risky investment proposition. You can think of this as something akin to a movie studio's business model - it's a game of generating hits. The standard model involves spending millions ( sometimes hundreds of millions) of dollars in development and marketing of a property in hopes for a massive launch where most of the revenue is usually earned within the first year of release. The video game industry has traditionally been a risky business. YCharts Evolution within the Video Game Industry Unity boasts a dominant market share and a growing TAM, and after this recent pullback (see chart below), the Unity stock has become a buy. Their software is monetized with a hybrid SaaS/usage-based model that provides Unity a significant opportunity to take part in the success of projects created on their platform. Instead of making games, Unity is a software provider that enables the creation of real-time 3D (RT3D) content across multiple industries most of which are supported by strong secular tailwinds. Unity and these companies couldn't be more different. At first glance this might seem right: these companies are involved with the video games industry, but that's where the comparison ends. Unity Software ( NYSE: U), valued at ~$40B, is often compared to the likes of Take-Two Interactive Software ( TTWO), Activision Blizzard ( ATVI), and Electronic Arts ( EA). ![]() PonyWang/E+ via Getty Images What most people don't understand about Unity Software Active contributors also get free access to SA Premium. It's easy to become a Seeking Alpha contributor and earn money for your best investment ideas. Editor's note: Seeking Alpha is proud to welcome Allen Greathouse as a new contributor. ![]()
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