It's about 1.50/month CDN for their premium version, you'll still get ads from podcasts that include them though. Users on Spotify Free expect ads and do not mind listening to them. I started listening to podcasts in March of this year, I switched to the Podcast Addict app. Spotify boasts a large number of monthly active listeners. The company said podcast listening has increased 39% from the second quarter to third quarter last year. Spotify basically shrugged and said too bad when I was talking with them, super frustrating. Reporters from the U.K.’s The Independent reached out and asked why paid users of the ad-free music service would be exposed to those pesky. subscribers, including the millions who stumped up for a premium, ad-free account. Spotify has been investing heavily in the podcast space, buying several podcast-related companies last year, including New York-based Gimlet and L.A.-based Parcast. Earlier this month, the music streaming service announced its roll out of Spotify Podcast Ads for all its U.K. This numerical revelation paints a vivid picture of the profound influence podcast advertising has on Spotify. Garnered from this important statistic, Spotify’s ad-supported revenue has experienced a significant surge of 23, largely attributable to podcasts. Some podcast creators may include third-party advertising, host-read endorsements, or sponsorship messages in their episodes. In 2017, Apple announced it would give podcasters more details, including how much time consumers spent listening to each episode. Spotify said ad-supported revenue for the platform increased 23 Thanks to podcasts. Share to Facebook Share to Twitter Share to Linkedin (Photographer: Chris Ratcliffe/Bloomberg) 2018 Bloomberg Finance LP Today. Over time, companies including Spotify and Apple, have offered more analytics on how much podcasts are connecting with listeners. Feb 6, 2019,04:01pm EST This article is more than 3 years old. That limits what some podcasters can learn about their listeners’ habits to information such as how many times a user has downloaded a program, but not when or how much of the podcast is heard. Podcasts began as downloadable programs and many people today download podcasts rather than stream them on apps like Spotify and Pandora. Spotify Free users can listen to songs on demand, discover new music, play and share music, playlist, album, etc, at the expense of having to hear adverts. While the popularity for podcasts has continued to grow, there is still room for advertising tools to catch up, industry observers have said. “Let’s bring advertising up to par, get more advertisers spending in the space, get more dollars into the industry, which is only going to fuel more creation and more quality,” said Matt Lieber, head of podcast operations at Spotify in an interview at a company event during CES, a major consumer and electronics show in Las Vegas.
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